Know How to Win the Audience

McDonald's, one of the giant fast food point in the world have its outlet across 146 countries.
What made McDonald's so successful in business especially in India where fast food was not well known at the time it was introduced.

McDonald's strategy of business worked well in other countries with the introduction of Hamburg which is basically made of beef. McDonald's entry to India and its introduction of Hamburg in India was quite different. They thought in an inventive way by winning the audience method. They understood the people mind before doing any sort of business. It was well known to them that Indians are not going to encourage them with beef hamburger, so they used mutton instead of beef with lead to the great success. Even KFC tried to crack the Indian market but it was barred by SivSena for using beef in their burgers and it took a decade for them to re-enter India.

In the same way Microsoft won over Indian market by releasing their windows OS in regional languages. Normally people without English background never preferred to operate computer. Microsoft took this as the strong point and introduced their product in India. With the invent of this strategy Microsoft became famous among non English people too.

more information on this topic in near future......

Nuclear Deal is worth

Saturday 07-09-2008, a significant day in Indian history. A two and half years of dedicated work has rendered the output. Everyone is happy about the deal. On the other hand Mr.Bush expresses his extolment towards our PM for his leadership qualities which has lead to the N-Deal.

Some people are not happy about the deal and remarked it as useless. They say what is the use of Nuclear deal which cannot be tested. Yes, US has laid some rules and regulation when the deal was final and one of its main backball is that India cannot try out any nuclear tests in any circumstances. So what thats the only way by which country can progress. Simulations can be carried on by which many industries in the country are going to get benefited in terms of global trade and also solve India’s energy problems which will have a large impact on countries economy, of course with increase in employment opportunities. What else is needed for a developing country like India.I would say atlast the RED LETTER day has arrived and India is going to be one of the powerful countries in the world.

Trip to Pune - Prudent man on his sensational trip

I was looking forward to a trip to Pune and you can't get any better season to chill out some time in weekends. Also a good way to take a break from the regular office work environment. For a prudent man everything seems to be surprising. Especially me who never ever expect anything from life take every moment of life to be surprising.

Pune is the second largest city in the state of Maharashtra with a population of 4.5 million. It is widely considered the cultural capital of Marati-speaking Maharashtrians. Pune has a reputation for its several esteemed colleges and educational institutions for this reason it is called the Oxford of the East. It has a very strong presence in the automobile sector. It is now home to many software and IT companies.

Saturday morning I left at 7’0 clock to pune. I thought of getting into the train in Andheri to go to Dadar where I could get another train to pune. I searched for the ticket counter and finally got it .The person there guided me as on which platform I could probably get into the train. I reached the station 45 mins before scheduled departure. The train arrived at 8.30 am . it was Udhyan express which was on its way to Bangalore through pune. I finally found the general compartment where I could get in. The compartment seemed to be empty and I boarded into it. I came to know that it was ladies compartment only when a lady screamed at me. My God… My heart stopped for a while thinking what would happen if a police man catches me there. With in no time I got out of the train and managed to find another compartment with tightly packed people. It looked as if people from all over the world are on the way to pune. I some how managed to get into the train. BANG ON!!!!. The train full of people jammed to each other was the horrible scene and that would scare anyone getting into the general compartment for the first time. Here I was, getting off in a hope to get comfortable space to rest my ass. It was a hell for 4 hrs and a sigh with relief when I reached pune.

I reached pune by 12pm. It was very hot and sweat dropping down my body with stinking smell that I carried with the people in the train. There was no way to get cleaned as I dint get any spare dress for myself. One of my friends me to meet that day. I waited probably for an hour before she arrived to the station. Then we took an auto and went to Chaitanya restaurant, Suth road. Pune auto drivers are exploitative and callous (new comes please don’t get into auto). They demand so much that she started screaming on him and there started fuss between those 2 people which ended up after some time. I was very hungry as I had nothing in the morning except one Mumbai special vada pav. She got some special Punjabi dish (parata) and it was so big that I managed to eat only 3/4^th of it. Then we had lassi and planned to go for a movie, but it was already late and landing up into movie theatre would have made delay in reaching my friend chottu’s (chandru) place. So we finally decided to go to Magarpatta city.

Magarpatta City is a modern township on the outskirts of Pune. From a distance, it resembles any other modern township that has sprung up around Bangalore or Hyderabad. It consists of the essential element of modern Indian urban life – a mini golf course, an artificial lake, a cyber city with buildings in gleaming glass and multi-storied residential buildings.

We spent some time in park under the tree. It was already 4.30pm, by that time I thought of leaving so that I can reach my friends place before the clouds get darken. But she insisted me to come to her flat and meet some of her friends. Even It was bit tired so thought of having a cup of tea with her. Soon after that she took me to her apartment which is in the same city. We entered the huge apartment with 8 floors in it. When I entered the balcony of the house It was like a dream seeing the whole magarpatta city at one glance with EDS building right in front of the apartment at a distance of half a kilometer with gleaming glasses that captures all the buildings surrounding it. It was like a place where I always dreamt of settling down in life; the city with all comforts in a small radius. I was totally lost there.

I met her friends who work in the same company. While having tea we chatted for some time. I left her flat by 6pm. I called my friend and got the route map to his place. It was 8pm when I reached Pasan (place where my friend chottu is put up). He is my friend from Bangalore working in pune. It’s been long time I met him when he had been to Bangalore 2 yrs back. I spent that night in his room.

One strange feedback I got from two of my friends is that “ it seems I have become uncommunicative ”- mean to say I don't talk that much probably as I used to speak before. They told me that I used to speak in a merry way…always making fun, teasing and all those have vanished to some extent. I told them that next time I will be back with my original character.

Next morning I called up my friend Rajesh and asked him to meet me in some place somewhere near to the place where I stayed as I was unaware of the other places in the city. I left chottu’s room by 12pm and got into the bus where my friend told he would meet me. I reached there at 12.45pm and met him in the bus stand. We both then went to Ghandarv hotel (one of the good hotels in pune). The ambiance in that hotel is one of warmth and charm. We had roti and shrekand sweet. Tasting that food I came to know why all my friends have put up a massive weight after being shifted to pune. Food was delicious and savory. I kept on licking my hands though I got a finger bowl to wash my hands. Then he took me to one of the famous temple in Mumbai called “Dagdusheth Ganapathi Temple”

The Shrimant Dagdusheth established this temple in the year 1893 and has thus been in the service of devotees since 108 years. It was in 1893 when Lokmanya Balgangadhar Tilak gave a public form to the celebration of the festival of Ganpati and made it a genuinely people's festival. Ganesh festival is one of the auspicious occasions in pune.

Then we went to see a fort where 2^nd battle of Panipat was fought. There was nothing much to see inside the fort. It was already 4pm and I told Rajesh to drop me till pune station where I can get a bus to Mumbai. Finally I started my journey back to Mumbai on Sunday at 4.30 pm. The best way to come to Mumbai from Pune is by bus. There’s a bus every 15 mins and if you take the deluxe buses (which cost 200 bucks). The journey on the express way was as always fast and luxurious, thanks to the great infrastructure.

I don't want to write a bunch of crap as what I spoke to my friends and bla bla bla, so I choose not to write at all. But I foresee a comeback in the very near future. Overall, it was good, somewhat exhaustive, and a lot eventful trip.

Simply ME

Hi Guys. Thanks for visiting my blog. I would like to share some of my course of life. To make it not so boring i have briefed it in a simply way.

I was born in 1984 in Bangalore, the first son to a most remarkable man and woman in my life. I grew up in a stable household. Rooted in his steady job, my father saw no need to move around, so I lived for twenty two years under the same roof, and my parents live there still.I shared a room with my younger sister.

I attended the sum total of two schools before entering college, none of which was more than one kilometers from home. I worked with calculators in junior high, then computers in high school, setting a pattern that continued through college. And beyond. To the present day , I graduated from an Engineering college as an Electronics Engineer and landed the job I have today: a programmer in a large, American-owned corporation.

Currently I'm employed in the same job I got out of college. I lived in a small house with some of my friends who work in the same company. My main interests were reading and listening to music. There is no television to watch, so I buried myself in books and chatting with roommates. I never smoked or did drugs either, and as I grow older, I thank the Gods that I have chosen this path.

I'm no longer a small, bookish nerd: I'm a 5'9" tall and good looking .I love chicken tandoori and biryani. Nothing in the world is delicious than my mom prepared food. I am very social and love to meet new people every time.

I hope you enjoyed this short story he he.... Will come up with some more personal in the forth coming postings.